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Tourism revitalization
and governance plan 2019

The municipalities that make up “La Canal de Navarrés” (Anna, Bicorp, Bolbaite, Chella, Estubeny, Navarrés, Millares and Quesa) make up an inland area very close to Xátiva and Valencia. A territory of contrasts bathed by numerous tributaries of the Júcar river that has always known how to offer its riches to our visitors. A land marked by history, evidenced by its cultural, historical and natural heritage, symbols of the border character of this space between the interior and the coast.

With an extension of 709.3 square kilometers and a population of 11,000 inhabitants, the set of these eight municipalities stands out for the diversity and attractiveness of its resources. An enclave between holm oaks, pine forests and reed beds, with the environmental wealth that the “Macizo del Caroig” and the Fraile, Escalona, Cazuma and Sellent rivers offer us, where we can taste a tasty gastronomy, based on rice, gazpacho and its irresistible sweets, all of them made from native products such as honey and olive oil, while we delve into the friendly and welcoming culture of its towns and people. The Plans for Revitalization and Governance of Tourist Destinations in the Valencian Community are an initiative of the Generalitat,implemented through the Valencian Tourism Agency in collaboration with the provincial councils, other local administrations and private entities.

Its purpose is the innovation, modernization, promotion and consolidation of Valencian tourism products based on the territory, meeting criteria to improve competitiveness, sustainability and socio-territorial rebalancing. With a budget of 300,000 euros, the Tourism Governance and Revitalization Plan was born with the firm purpose of consolidating the 8 inland municipalities of the “Canal de Navarrés” region as a quality specialized tourist destination with its own uniqueness and a diversified offer. The following projects are financed in equal parts by Turisme Comunitat Valenciana, Tourism Board of the Diputación de Valencia and the “Mancomunidad de la Canal de Navarrés”.

This project will improve the tourist condition of these municipalities, putting in value new resources that diversify the economic activity of the territory and involving the private sector with the creation of new establishments. This first year 2019, bases its strategy on four fundamental keys: a multicultural territory, the great wealth of heritage, an interior tourist model complementary to that of sun and beach and the geostrategic situation of this region, with the proximity of the coast, the natural environment of the “Macizo del Caroig”, the levantine rock art World Heritage by UNESCO.

objectives

The objectives of the Tourism Plan are structured in three points:

Build a differentiated global product based on its endogenous potentials and the capture of exogenous initiatives.
Provide new infrastructures and equipment to the area taking into account the work carried out to date based on other projects to boost tourism.
Order tourism development in the territory, structuring the offer, resources, products and existing territorial plans. All the actions are aimed at promoting the destination and its image, through the latest strategic tourism plan in which four elements have been identified that make us different from the rest of inland destinations and a second master plan aimed at smart tourism. destination is set as a goal: development of a sustainable and quality structured tourism. For this, we must work together on global actions that help us position ourselves as a smart tourist destination. With this objective, the following action plan for this 2019 is proposed.It is necessary to highlight the need for structuring that the region has of all its resources to subsequently reach higher levels of development.

Investments

The investments to be made focus on the adaptation and interpretation of tourist resources following the image of our destination, signaling in an inclusive way the main resources, forming tourist products related to nature, trails, cultural and historical heritage and the most important element characteristic of our destination which is water. Investment:

Information screens
Web
Signage with the incorporation of the brand
Incorporation of Beacons
Image Bank : A correct use of the signage system constitutes elements of great importance for the optimal use of resources, for the achievement of the integration of the destination and the continuous tourist development of the same. The unique signage in the entire region It will improve the image of our destination, as well as the development of regional tourist products.

Action plan

Coordination services for the management and planning of the tourism promotion and governance plan.

Tourism Products Creation Program.

Promotion and Marketing Program.

Initiative 3.1. Marketing plan.
Initiative 3.2. Advertising actions on Social Networks and other written channels to carry out actions and campaigns.
Initiative 3.3. Increased supply of events and tourism products. Enhancement of events in the Canal de Navarrés with an impact on tourism.
Initiative 3.4. Development of an experiential tourism image bank and promotional spots for priority products and videos.

Development and innovation program.

Canal de Navarrés tourist marketing plan

Tourism Development Master Plan for
La Canal de Navarrés

Tourist Info offices performance report

Organizational measures and tasks during teleworking

After the declaration of the state of alarm by the Government of Spain caused by COVID-19, by Presidential Resolution 118/2020 of the “Mancomunitat La Canal de Navarrés”, it is established that the provision of the services of the Department of Tourism will be carried out by telematics.